New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has announced the launch of its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” focused on strengthening customer awareness about the importance of selecting genuine automotive parts and accessories.
Following the successful implementation of the campaign in 2024 and 2025, the initiative has proven effective in connecting with customers and multiple stakeholders. It generated significant awareness about the value of choosing genuine parts. Continuing this journey in 2026, the current phase has been designed to be more engaging and expansive, with enhanced focus on digital channels, service touchpoints, and the broader automotive ecosystem. The campaign’s objective is to deepen customer knowledge and encourage the continued use of Hyundai Genuine Parts, enabling informed decisions during every vehicle service and repair process.
Customer safety and trust continue to remain at the core of the company’s priorities. Customers who are well informed can make smarter decisions and reduce the risks associated with counterfeit automotive parts.
Informed customers contribute significantly to safer travel and improved long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in accordance with Hyundai Motor Group standards and specifications and are designed to meet original equipment manufacturing requirements. These parts provide Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, the company aims to strengthen confidence among customers and encourage the consistent selection of Hyundai Genuine Parts.
Commenting on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the initiative reflects the company’s continued dedication to customer safety and highlights trust as a fundamental element of Mobis India’s vision. He further stated that the campaign seeks to educate Hyundai vehicle owners about the risks posed by counterfeit parts while reinforcing the long-term advantages of choosing Hyundai Genuine Parts.
He further noted that Mobis ensures every genuine part undergoes stringent quality testing procedures to deliver durability, safety, and precise compatibility with Hyundai vehicles. He encouraged customers to stay cautious and verify the authenticity of parts at all times to ensure dependable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., based in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the vision of leading the future of smart mobility. Through its expertise in three modular automotive systems—chassis, cockpit, and front-end modules—Mobis India works toward making driving safer and easier while providing service parts solutions that effectively serve customer requirements.
Mobis India supplies after-sales parts and accessories through its extensive network of Hyundai Authorized Dealers and authorized distributors throughout India.
The strength of Mobis India’s after-sales parts business lies in the seamless integration of its forward and backward supply chain solutions, vendor base, pan-India dealer and distributor network, and end customers. Supported by its global expertise, Mobis India has upgraded its dealer and distributor network into a highly efficient and sustainable ecosystem, with the objective of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
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